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Nicolle Wallace wants to do more than just MSNBC Politics. She plans to do streaming series.

Nicolle Wallace wants to do more than just MSNBC Politics. She plans to do streaming series. Nicolle Wallace analyzes the most pressing p...


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Nicolle Wallace wants to do more than just MSNBC Politics. She plans to do streaming series.

Nicolle Wallace analyzes the most pressing political topics on MSNBC on a daily basis during the workweek. On the other hand, she is going to get a little more personal on Peacock.

The one-time White House Communications Director and host of MSNBC's "Deadline: White House" is launching the first entry in "Deadline: Special Report," a series of deep dives into issues she might not typically cover during her late-afternoon cable shift in a miniseries that is now available on the NBCUniversal streaming hub. The miniseries consists of four parts and is currently available. Taraji P. Henson, Rosie Perez, and Olympic gold winner Lindsey Vonn are some of the guests that Wallace talks to about mental health and how to make it a more prominent topic in the national debate. Wallace also interviews them. In the Peacock series, which is executive produced by Patrick Burkey, viewers will also see Wallace conduct an interview with a psychiatrist who has pioneered an innovative approach to mental health care both within and outside of the classroom.

According to Wallace's comments to Variety, difficulties with mental health, worry, and feelings of being alienated are "very ubiquitous," and they grew even more prevalent as the nation struggled to deal with the pandemic. "I don't know anyone who isn't affected by a hardship or who hasn't struggled," I often find myself saying.

The interviews, according to Wallace, go "very intimate," with Henson admitting to having suicidal thoughts during the pandemic and Vonn discussing her mother, who had recently passed away. Both of their mothers had died within the previous year. The in-person discussions took place at NBC's Studio 6A, a location that has hosted a wide variety of live broadcasts, including those hosted by Chris Hayes, Hoda Kotb, and Jenna Bush Hager during their "Today" hour, as well as Megyn Kelly during her brief stint as a morning television host.

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According to Wallace, there will be further conversations in the future. "The plan is to perform various series and deep dives into particular themes without overlapping too much with what we do on the broadcast," says the narrator. "The broadcast will continue as normal."

Wallace is assisting MSNBC in traversing a challenging bridge by increasing the size of her aperture. Every national TV news outlet is working on developing content for audiences that consume streaming media, but cable networks are up against a formidable obstacle in this endeavor. Offering programming that is too similar to what is already being delivered on cable would cannibalize audiences and potentially anger distributors who count on exclusive content to keep their subscribers from cutting the cord. While popular anchors are most likely to woo audiences into checking out new streaming venues, offering programming that is too similar to what is already being delivered on cable would do the opposite.

Two of the most important goods offered by Fox News Channel are live news coverage and primetime opinion programming. But, on Fox Nation, anchors and hosts such as Steve Doocy and Ainsley Earhardt discuss pastimes such as cooking and reading, and Tucker Carlson provides an additional perspective on a topic that he would not usually cover in prime time. When CNN's streaming venue, CNN+, was shut down by corporate owners Warner Bros. Discovery, the source had Don Lemon conducting a discussion show with a live studio audience (one show, an evening newscast headed by Wolf Blitzer, did seem to be similar in tone to his TV program "The Situation Room").

In spite of the delicate nature of the subject matter at the heart of Wallace's first attempt at streaming, the people he interviewed didn't hold back. "I was surprised on a very human level how many people wanted to talk to people about this," says Lisa Ferri, a senior producer for "Deadline: White House" who is working with Wallace on the special reports. Ferri is also surprised by how many high-profile people there were eager to get this conversation on to center stage and talk about it. She notes that the interview sessions "almost had the feel of an old-fashioned Larry King or Barbara Walters chat," referring to the fact that the participants were "that devoted to getting there and laying it all out on the line." They were more in-depth, conversational, and unrestricted by time constraints.

It's possible that MSNBC is putting a lot of stock in Wallace and a few of her colleagues on the daily cable schedule when it comes to streaming content. The network canceled the programmes that Zerlina Maxwell and Ayman Mohyeldin were in charge of in the month of August, reducing the number of programming that were accessible through the Peacock streaming hub. MSNBC had announced a plan a few months previously to make some of its most well-known opinion programs from cable available to users of Peacock's premium tier, along with specials with top personalities such as Rachel Maddow, Chris Hayes, Trymaine Lee, and others.

The viewers of "Deadline: The White House" are not being deprived of conversations that go into greater depth. On occasion, Wallace has conducted multi-part interviews with prominent figures in the news, such as Michael Cohen or Chris Christie (former Governor of New Jersey), and the format is something that the anchor and the rest of her crew want to incorporate into the daily show at some point in the future.

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