Johnny Drille , a well-known singer and songwriter from Nigeria , said that Nigerian artists don't make as much money from streami...
Johnny Drille, a well-known singer and songwriter from Nigeria, said that Nigerian artists don't make as much money from streaming music as artists in places like the UK.
The Mavin Records artist was honest about how hard it is for musicians in Africa. He said that the low income from streaming in Nigeria makes it hard for many artists to make a living only on digital platforms. He said that a million streams from Nigeria would only bring in about $300, but the same number of streams from the UK could bring in up to $5,000. This shows how big the difference really is.
Johnny Drille starts by saying, "One million streams in Nigeria gives $300."
Johny Drille recently talked in a video chat about how depressing it can be for African artists to depend on streaming income. He said that the returns don't show how hard he works at making songs, even though the numbers may look good. "If your one million streams are from Nigeria, it's probably around $300," he said. But the same number from the UK might cost around £5,000. Johnny Drille tells artists to keep working even though they don't get paid much.
Even though Nigerian streams don't bring in much money, Johnny Drille told up-and-coming singers to keep working hard and focus on growth instead of quick success.
He said that live shows, brand endorsements, and global visibility often bring in more money, especially for artists who go beyond their home country.
"It might be hard at first, but if you believe this is your path, just keep pushing," Johnny said as a hopeful ending. It will happen to you at some point.